Discover how much apps and games on Google Play Store can earn. Learn about revenue models, real examples like PUBG Mobile, and what developers need to know.
Many people wonder how much money a mobile app can actually make. With millions of apps available on the Google Play Store, only a few manage to stand out and generate serious income. But the potential is real, and it’s often bigger than most people expect. In this post, we’ll explore how apps and games earn money, and look at one of the biggest success stories in the Play Store.
How Do Apps Make Money?
There are different ways developers can monetize an app:
- In-app purchases – Users buy items such as coins, skins, or premium features.
- Advertisements – Ads displayed inside the app generate revenue per impression or click.
- Paid downloads – Some apps require a one-time payment to install.
- Subscriptions – Recurring payments for premium content or advanced features.
A successful app often uses a mix of these strategies.
Case Study: PUBG Mobile
One of the biggest earners on the Google Play Store is PUBG Mobile, a world-famous battle royale game. Since its launch, PUBG Mobile has earned billions of dollars globally. The majority of this income comes from in-app purchases, where players buy skins, outfits, weapons, and seasonal passes to enhance their gaming experience.
The success of PUBG Mobile shows the true potential of mobile gaming revenue. It proves that when an app has engaging gameplay, global reach, and effective monetization, the earning possibilities are almost limitless.
What This Means for Developers
Not every app will become the next PUBG Mobile, but even smaller apps can generate a stable income. For example, puzzle games, fitness apps, and educational tools often earn thousands of dollars per month if they gain loyal users.
The keys to success are:
- Having a unique idea or solving a real problem.
- Keeping users engaged with regular updates.
- Choosing the right monetization strategy.
- Promoting the app effectively through marketing.
Conclusion
Apps and games on the Play Store can earn from just a few dollars to billions in revenue. While success doesn’t come overnight, developers with creativity, consistency, and the right business model can build a strong source of income from their apps.
If you’ve ever thought about building your own app, the Play Store offers endless opportunities. Who knows—your idea could be the next big success story.